Aluminum is a sustainable alternative compared to other packaging types, because it can be recycled over and over without losing any of its properties. In addition, recycling aluminum uses 95% less energy and reduces the carbon footprint by approximately 95% compared to using primary aluminum.
With respect to this, Novelis, a US leading sustainable aluminum solutions provider, has recently announced it is expanding its evercycle portfolio to the cosmetic packaging market. evercycle Cosmetics is certified to contain 100% recycled aluminum and can achieve customers' anodized quality requirements. The new alloy offers packaging customers in the beauty, skincare and wellness space an infinitely recyclable solution compared to plastic alternatives.
Novelis developed the evercycle Cosmetics alloy with Anomatic, one of the leaders in anodized aluminum packaging solutions. A pioneer in metal finishing, the company first patented its anodizing technology, the Anomatic System, in 1967. Anodizing is an electrochemical process that transforms aluminum's composition by adding a decorative and durable barrier while maintaining the inherent, sustainable benefits of the metal. In particular, it corresponds to a method of plating metal as corrosion and abrasion resistance, improving paint adhesion, and decorative finishing. Anodizing consists of electrically depositing an oxide film from aqueous solution onto the surface of a metal, which serves as the anode in an electrolytic cell.
Considering its 100% recyclability, it is an increasingly preferred choice for cosmetics, consumer electronics, medical device and pharmaceutical packaging.
Furthermore, evercycle Cosmetics is certified by SCS Global Services to contain 100% recycled aluminum. SCS Global Services is a certification company providing independent verification that sustainability claims related to an organization's products and operations are honest, valid and transparent. This is the second commercially available evercycle offering by Novelis following its introduction of a 100% recycled aluminum food container alloy.