At a time when packaging is being challenged by increasingly complex environmental, regulatory, and functional demands, PulpForm emerges as a game-changing innovation.
Developed by Magic, it’s a new compostable, thermoformable airlaid that redefines the standards of sustainable packaging by combining performance, environmental responsibility, and design.
Born from Magic’s dedicated research and development, PulpForm is a cellulose-based airlaid that can be dry-molded to create high-protection, structured packaging without the use of water. Unlike traditional wet molding technology - which consumes large amounts of water and requires long drying times - dry molding stands out for its energy efficiency, faster production cycles, and significantly lower environmental impact.
Made entirely from natural fibers, PulpForm is biodegradable and compostable.
It’s engineered to serve a broad range of applications: from protective logistics to food, cosmetics and medical packaging.
With excellent mechanical strength, adaptable formability, and compatibility with printing and customization, PulpForm offers a concrete alternative to rigid plastics and conventional paper-based materials. It is a truly circular solution for companies committed to ecological transition.
The launch of PulpForm marks a new chapter in Magic’s evolution, which began in 2015 with the development of Spongel — the biodegradable and compostable super absorbent powder — and continued with the launch of an industrial facility for producing the eco-sustainable airlaid Airgel g-grade.
Today, with PulpForm, Magic takes another decisive step forward, positioning itself as a top-tier technological partner for a more responsible packaging industry.
Behind every innovation from Magic lies a clear vision: to combine sustainability and technology in delivering smart, efficient, and low-impact solutions.
