In a difficult year for the industry, characterised by persistent inflation, erratic supply, a declining market and rising customer expectations, the adapa Group has successfully achieved its goals.
Under the motto 'The future is driven by action', the Group consolidated its economic stability and managed to maximise profits despite the recent economic situation. This has enabled the Group to make major investments totalling EUR 50 million, which are now being implemented in key projects.
At the heart of the strategic vision is the company's commitment to revolutionise its approach to customers, with the aim of becoming the ideal partner.
The consistent implementation of the various business units has helped adapa to create an effective structure with a high degree of flexibility to best serve customers of all sizes. The significant investments are evidence of the commitment to provide flexible and efficient packaging that enables adapa's customers to succeed in today's changing marketplace. Another aspect of the Group's strategy is a comprehensive and consistent focus on sustainability, with goals based on purpose, people, planet and prosperity.
An important measure is the integration of product sustainability into the R&D department, which reports directly to the Managing Director. In this way, the adapa Group ensures that its product portfolio is optimally aligned with market requirements and can respond even faster to current and changing demands.
As a pioneer in the development of Design for Recycling solutions, adapa offers alternatives to conventional packaging to drive the transition to circular models in the industry.
Managing Director Juan Luís Martínez Arteaga said:
"Our strategy is the result of close collaboration, mutual support and shared values throughout the group, down to the local level. This has brought us to where we are today: a strong, harmonised team that takes responsibility and acts with the future in mind".
