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Amcor, a global leader in developing responsible packaging solutions, has released the third edition of its European consumer claims research. Based on responses from over 3,300 consumers across six European countries – including Italy – the study highlights a clear trend: recyclability is now the most influential factor in consumer purchasing decisions, surpassing even carbon footprint reduction.

By the year 2022, the Swedish multinational has achieved important milestones, reducing its operational greenhouse gas (GHG) emissions by 39%, while 84% of the electricity used comes from renewable sources. This puts the company on track to achieve zero emissions for its operations by 2030. In addition, the sale of 8.8 billion packs made from plant-based materials and 11.9 billion caps also from plant-based sources resulted in a saving of 131 tonnes of CO2.