Innovation and circularity are redefining the future of cosmetic packaging, and Aliplast, part of the Hera Group, is confirming its role as a key player in this transition. The topic will be explored on Thursday, 20 March at Cosmopack, within Cosmoprof, the international event dedicated to cosmetics and sector technologies. At 3:45 pm, in Hall 20, the talk "Never Ending Beauty: Cosmetic Packaging between Circularity and Supply Chain Synergy / Sustainability of the Cosmetic Product", organised by Cosmetica Italia and Aliplast, will take place.
The new EU Regulation 2025/40 on packaging waste (PPWR) sets ambitious targets for the entire lifecycle of packaging, pushing towards greater recyclability and a broader use of recycled materials. However, beyond regulatory obligations, it is consumers' growing awareness that is driving change. According to McKinsey & Company's "Sustainability in Packaging 2023" report, 55% of global consumers are concerned about the environmental impact of packaging, and between 60% and 70% would be willing to pay more for sustainable solutions.
In Europe, the European Parliament highlights that each citizen generates an average of 36.1 kg of plastic packaging waste per year, with a recycling rate stuck at 41%. To address this challenge, Cosmetica Italia and Aliplast launched a strategic collaboration in 2023 aimed at promoting circularity throughout the entire cosmetic supply chain, through the use of recycled materials and the design of easily recyclable packaging.
A concrete result of this partnership was the white paper "Plastic Packaging in the Cosmetic Sector - A Guide to More Circular Production", which provides guidelines for the creation of sustainable containers. In 2024, this initiative gained further visibility during Milan Beauty Week with the "Never Ending Beauty" project, an artistic initiative open to the public to raise awareness of sustainability in the beauty industry.
Other key players in the sector, such as Eurovetrocap and Pink Frogs Cosmetics, were also involved in developing a prototype bottle designed according to the white paper’s principles and made with low-impact materials. The goal now is to extend this collaborative model to the entire cosmetic value chain.
The discussion on 20 March will feature Michele Petrone (CEO of Aliplast), Giampaolo Herrmann (CEO of Eurovetrocap) and Matteo Locatelli (CEO of Pink Frogs Cosmetics), who will share insights into the future prospects of sustainable packaging.
Aliplast can make a decisive contribution to circularity in the beauty sector, as both a supplier of recycled plastic and a recycler of end-of-life packaging," says Michele Petrone, CEO of Aliplast. "The plastics market is going through a complex phase, but we believe that investing in quality and collaboration across the supply chain is the winning strategy. Our goal is to move from prototyping to large-scale production of sustainable packaging, offering solutions increasingly aligned with market sensitivities and regulatory requirements.
