Kicking off in these days, "La plastica è cambiata, cambia idea sulla plastica (Plastic has changed, change your mind on plastic)" is an information campaign aimed to get insight into the issues concerning the world of plastic in general. The initiative, supported by Alpla, one of the world's leading producers of plastic packaging, intends to increase the level of consumer knowledge about plastic materials, to make them aware of how and how much they have evolved in recent years.