The Velux Group, a Danish leading producer of sloped roof windows, announced that 90% of its packaging is now plastic-free and instead made of a paper-based single material. This will save up to 900 tons of plastic per year and result in easier disposal of packaging waste for customers.
Globally, 300 million tons of plastic waste is produced every year, and researchers estimate that 60% of the plastic produced since 1950 has ended up in landfills or the natural environment. Plastics developed to have a single-use are proven to have a negative impact on biodiversity and the natural environment if they end up in the wrong places. Instead of plastic, the new window packaging will consist of Forest Stewardship Council (FSC - authority which promotes the responsible management of the world’s forests) certified cardboard.
With expanded polystyrene (EPS) plastic components removed, the Danish company customers will save time on separating and sorting packaging waste, making disposal processes both more efficient and cheaper.
This transformation has led to a 13% reduction of the carbon footprint of the Group’s packaging for sloped roof windows and is key to delivering on its overall sustainability strategy target to make its packaging single material, zero plastic and 100% recyclable by 2030. It also marks the first step in an extensive sustainable transformation of how the Danish company does business and what products and solutions it brings to the market.
