With the EU’s objective of making all plastic recyclable and reusable by 2030, companies strive to transition from linear towards a circular economy. As a result, some European countries, for example Spain and the United Kingdom, have already implemented, or intend to implement soon, various special taxes on non-reusable plastic packaging.
Such initiatives to advance circularity make it increasingly crucial for producers in all industries to be transparent about recyclability and the use of recycled material in their plastic packaging solutions as well as be able to document it.
Therefore, Berry Superfos, part of Berry Global’s Consumer Packaging International Division, had its facility in La Genête RecyClass (a voluntary, cross-industry initiative which advances plastic packaging recyclability and promotes the traceability of plastic waste and recycled plastic content across Europe) certified earlier this year which means that it can now offer RecyClass labeling on non-food packaging pails produced at the facility.
Sébastien Morey, Regional Director, Region South and Factory Manager at Berry Superfos La Genête, stated:
Many of our customers require a reliable way to show their customers and the authorities that their packaging solutions are recyclable and contain recycled material, including the amount. Therefore, we invested in RecyClass certification for the facility in La Genête as a solution for our non-food customers. The response from our customers has been very positive. Now, with our RecyClass certificate, for example, they can make credible claims about the use of Post-Consumer Recycled (PCR) material as a content material in their Berry Superfos packaging solutions. They can opt to include up to 80% PCR material in several of our solutions for non-food products.