PPWR

Digimarc, a pioneer in digital watermarking technologies (digital watermarking that consists of embedding a data sample in an audio, image or film file), and Wipak, a provider of flexible packaging solutions for global markets, have announced a strategic partnership to help retailers and global brands implement an eco-friendly product packaging strategy.

In a joint press release issued on 15 February, EuPC, IK and Elipso expressed the legal opinion that the special rules for plastic packaging and the exemptions for other packaging materials discussed in the planned EU regulation (PPWR) are most likely incompatible with EU law.

For the world of food, and in particular fruit and vegetables, the impact of the vote on the Packaging Regulation has considerable weight, especially when it comes to exports and food waste, two aspects little considered in the green-inspired institutional debate that has been animating the packaging sector for months. M. Costanza Candi

Single market at risk with increasing difficulties imposed on industry and manufacturing to adapt.

With the approval of the amendments on the new Packaging and Packaging Waste Regulation (PPWR), the European Parliament's vote on Wednesday 22 November 2023 goes in the desired direction, having accepted the proposals made forward by Italy - a leader in Europe for waste recycling capacity - on the most controversial issues of the regulation.

Pro Food, a member of Confindustria (the Italian Confederation of Industry), which brings together 14 Italian manufacturers of plastic containers for the packaging, distribution and consumption of food and drink, submitted its comments on PPWR.

“Packaging neutrality objectives and similar material circularity targets will create the level playing field that Europe really needs.” stated EuPC managing director Bernard Merkx in his first reaction to the vote.
Last week, the European Parliament adopted its negotiating position on the Packaging and Packaging Waste Regulation (PPWR) proposed by the European Commission last year. Unfortunately, many of the amendments from the Environment Committee's initial report, which single out plastic packaging, were adopted by the plenary.

An "in progress" review of declarations made by supply-chain-related associations after the vote on 22 November by the European Parliament in plenary session.

After the approval of the changes to the Packaging Regulation (PPWR) on 22 November 2023 by the European Parliament, the output of comments and points of view from interest groups, stakeholder associations and other parties affected in various ways by the vote, which in the end downplayed the most orthodox and contested aspects of the Commission's proposal, finding, in particular, a balance between recycling and reuse, continues.

With 56 votes in favour, 23 against and 5 abstentions, the European Parliament's Environment Committee has approved the European Commission's proposal for a Regulation on packaging and packaging waste to replace the Directive in force since 1994. The proposed Regulation will now be voted on by the Parliament during its second plenary session in November.