Too Good To Go, the application that connects users with bars and restaurants, sells at a reduced price food products that remain unsold at the end of the day and that, due to their expiry date, cannot be put back on the market the following day. The initiative is proving particularly successful, to the extent that it has more than 8 million users and 20,000 active shops on the platform.
The food is packaged in a cardboard box, called Box Dispensa and produced by Smurfit Kappa Italia, the contents of which are waiting to be discovered. The multinational company has made available to the marketplace a range of packaging all made of 100% corrugated cardboard, which is biodegradable, recyclable and easily disposed of in the paper circuit. These are boxes tested to support the weight of different products, efficient also from a logistical point of view because they optimise space during transport and can be customised with a printing technique that uses water-based inks in full respect of the environment.
A wide variety of foods can be found in Pantry Boxes: from pasta and rice to condiments; from sweet and savoury snacks to spreads; from canned meat and fish to breakfast products, as well as soft drinks and fruit juices.
Instead of letting a good product go to waste just because it is not fit to be put on the shelf, food companies can offer it directly to the consumer, reducing food waste along the supply chain and creating a virtuous circle that can positively impact their business, consumer choices and the environment.
Gianluca Castellini, CEO of Smurfit Kappa Italy said:
In fact, we share a common vision: ours is a complete and integrated production chain that includes the paper mills, the plants where corrugated cardboard sheets and boxes are produced, and the recycling plants where paper-based waste is reprocessed and is ready to be transformed back into new packaging or point-of-sale displays. And let's not forget that paper-based materials can be recycled up to seven times without losing their characteristics, thus becoming protagonists in a virtuous circle.
