The new project aligns with its sustainability and transparency goals.
Coca-Cola Beverages Africa (CCBA), a franchise of American multinational beverages company Coca-Cola, has announced plans to introduce new 1.25l returnable glass bottles that align with its sustainability and transparency goals.
“Clear glass in standardized shapes is reusable and easier to recycle. The paper label allows us to list all ingredients and give dietary information to our consumers” - said CCBA
The move comes a few months since Coca-Cola changed its f Sprite bottles to a clear PET (polyethylene terephthalate), marking a historic shift from the green-colored plastic bottle, which has been its identity since 1960 when it was first launched.
The latest transition also aligns with the company’s vision to collect and recycle the equivalent of every bottle or can it sells by 2030, as well as use 50% recycled content in all its packaging.
