Partnership between L'Oréal and Alibaba to support the circular economy

The President and CEO of Chinese e-commerce giant Alibaba, Daniel Zhang, and the President of L'Oreal, Jean-Paul Agon, signed the Memorandum of Understanding on 6 April in Beijing, on the sidelines of French President Emmanuel Macron's three-day visit to China. The partnership, which will last until 2025, aims to establish ecological and low-carbon standards, develop new products and create measurable circular economy solutions in China's beauty and personal care sector.

Speaking ahead of the signing ceremony with L'Oréal on 6 April, Zhang said:

Sustainable development has become a consensus and commitment that transcends borders, and is also a common pursuit for all companies with a sense of social responsibility.

Alibaba and L'Oréal added that they will work together in three areas: low-carbon raw materials, logistics, and marketing and consumer education, according to the memorandum. The partners will seek to green the beauty industry's supply chain, from storage, packaging, distribution and recycling, and support sustainable lifestyles among consumers. In 2018, the partners signed an agreement to use green packaging for all L'Oréal products sold in China.