When coffee goes green

Julius Meinl, an historical Austrian coffee roaster with an Italian production facility in Vicenza, has published its second Sustainability Balance Sheet, an instrument for sharing how the company is carrying forward its commitment in the fight against climate change.

The document provides a detailed description of the sustainability objectives for the future, including: the development of guidelines for the procurement of sustainable green coffee in 2022 and the addition of capsules made from 100% biodegradable materials to its product range. Julius Meinl has invested in sound scientific analysis of the entire value chain for coffee, examining the resources, cultivation and harvest, transport, production, distribution, and disposal, contributing to the development of a strategy of long-term collaboration with the stakeholders.

Regarding the assessment of environmental impact along the entire coffee value chain - from plantation to cup - Julius Meinl has taken several steps in the global procurement of compostable cups and lids made of bagasse (the fibrous remains of sugarcane) for takeout coffee. In 2020 the company decided to begin phasing out its polyethylene capsules and replacing them with compostable alternatives made from natural fibres. Each year they eliminate 1 million non-recyclable cups and 20 million non-recyclable capsules from their production output.

These initiatives are part of the Julius Meinl mission. For over 160 years, the company has promoted the sustainability of its products, something which is now a fundamental value. To further boost its green approach, the company has recently appointed its first Global Sustainability Manager, creating a direct channel between il top management and employees in virtual live events for sharing viewpoints on company initiatives.