An innovation designed to redefine consumer experience and meet new market demands. The new Tetra Prisma Aseptic 300 Edge carton package targets young consumers and active adults, providing an ideal solution for ready-to-drink functional beverages, juices, and milk-based products, whether enjoyed at home or on the go.
Ergonomic Design and Convenience
With its tall, slim, single-serve format, the new package stands out on the shelf with its contemporary design. Engineered for comfort, it is easy to hold and features a wide opening to ensure a smooth, steady flow, making it easier to drink. Additionally, the DreamCap™ 26 Pro tethered cap remains attached to the package, reducing litter and facilitating recycling.
Lower Environmental Impact
By maximising the use of renewable materials, the package comprises over 85% FSC™-certified paper and plant-based polymers derived from sugarcane. This innovation reduces the carbon footprint by 76% compared to traditional alternatives. Such features appeal to younger consumers, who are increasingly mindful of environmental sustainability.
Production Efficiency and Flexibility
The Tetra Prisma Aseptic 300 Edge is compatible with the latest Tetra Pak A3/CompactFlex filling machine and can be implemented on existing lines with a simple and cost-effective upgrade. With five packaging configurations available, this solution enables quick transitions between formats and closures, boosting productivity and broadening packaging options for brands.
Logistical Advantages
The package’s compact and optimised shape allows up to 10% more units per pallet compared to previous formats. This translates into increased transport efficiency, reducing the number of shipments needed and the overall environmental impact.
Tetra Prisma Aseptic 300 Edge represents the perfect synthesis of innovation, sustainability, and practicality, enabling brands to effectively meet the growing expectations of modern consumers.
Francesco Faella, Vice President of the Ambient Business Sector at Tetra Pak, commented:
With Tetra Prisma Aseptic 300 Edge, we address the sector’s demand for greater flexibility and refined design options to help brands stand out on the shelf. Importantly, we are doing so while meeting consumer preferences and expectations. According to recent global research, environmental concerns remain high for 76% of respondents. Over 60% of consumers choose products with environmentally sustainable packaging to help protect future generations, and one-fifth show a preference for containers made from renewable materials.
