Dutch brand Live Puri, a producer of nutraceuticals free of fillers, flavorings, or preservatives, decides to fully implement the breakthrough fiber closure NutraCap™, in a stride to abandon metal caps. Made of renewable fibers and recyclable as paper, Blue Ocean Closures’ NutraCap is designed for the supplements segment. Shifting their full portfolio of vitamin products to a more sustainable alternative, enables Live Puri to significantly cut the CO₂ footprint.
Sustainability isn’t a single metric. It’s a careful balance of materials, performance, safety, and end-of-life - said Maaike Godts, Founder and Managing Director of Live Puri - The responsible use of resources, high quality and waste reduction impact, made our decision in this case quite straightforward.
Consumers will be able to buy seven different Live Puri vitamin products, packed in glass bottles with the brown, natural looking closures, being the more sustainable alternative available on the market.
