Packaging Speaks Green 2022 – sustainability goes digital

The variegated programme of Packaging Speaks Green, the international forum running from 3 to 6 May 2022 at Fiera Milano Rho in conjunction with Ipack-Ima (dedicated to processing & packaging technologies) and GreenPlast (for the plastics and rubber industry), includes a speech entitled: "Sustainability into b2b business: Alibaba.com driving a sustainable commerce" presented by Mattia Miglio during the first day of the event.

Alibaba.com, founded in China with 18 employees in 1999, is a platform dedicated to wholesale trade that cooperates with millions of buyers and suppliers around the world. The basic idea of Alibaba.com was to provide a vast number of items in over 40 different macro-categories including electronic products as well as machinery intended mainly for SMEs, helping them grow and compete more efficiently on domestic and global markets.

Alibaba.com seeks to assume its responsibilities in the creation of a sustainable future through technology and innovation. As the concept of environmental protection is playing an increasingly important role in all major markets, the digital platform aims to deliver to its customers more sustainable products and solutions, especially with regard to packaging. The Alibaba.com team is implementing the latest regulations and initiatives on sustainable packaging in order to better understand market demand and the latest solutions adopted by companies that have developed new technologies aimed at creating sustainable packaging. For example, many of the so-called "green certificates" could be linked to the existing packaging products for search on Alibaba.com, such as the FSC certificate that proves that the packaging paper comes from recycled and recovered material, and the GRS (Global Recycle Standard), promoted by Textile Exchange, an international non-profit organization that fosters responsible and sustainable development in the textile industry, providing for the issuance of independently verified environmental declarations to ensure the use of recycled materials in products. Thanks to the analytical tools incorporated into the platform it is possible to monitor and predict any sustainable trends that could have an impact on the procurement requests, as well as on the products available in the digital showcase. This combination allows the users to support companies with strategic business knowledge, making innovation accessible, optimizing their performance and guiding them on their journey through sustainability.