A sustainable packaging that also becomes a work of art. To celebrate its 30th anniversary, Acqua Sant'Anna has launched a special limited edition of its Tetra Pak bottle, combining environmental responsibility, creativity, and the enhancement of artistic talent.
The project was developed in collaboration with ArtàPorter, which in January launched a Call for Artists aimed at illustrators, designers, graphic artists, students, and art enthusiasts. Participants were invited to create an original design inspired by the theme of “Lightness”, a core value of the Acqua Sant’Anna brand, evoking purity, innovation, and harmony with nature.
The project was developed in collaboration with ArtàPorter, which in January launched a Call for Artists aimed at illustrators, designers, graphic artists, students, and art enthusiasts. Participants were invited to create an original design inspired by the theme of “Lightness”, a core value of the Acqua Sant’Anna brand, evoking purity, innovation, and harmony with nature.
The initiative received over 200 submissions from various countries around the world. The winner of the competition was Giovanna Quaratino (from Potenza), with the artwork “Oltre il respiro, a dreamlike illustration depicting a female figure merging with the clouds.
“This artwork struck us because it fully represents our brand,” commented Cristiana Genta, Marketing & Communication Director of Acqua Sant’Anna, highlighting the brand’s strong connection with the female universe
The choice of a Tetra Pak bottle confirms the company’s commitment to packaging solutions with a reduced environmental impact. Sustainability thus becomes the guiding principle of a project that blends design, environmental responsibility, and communication, transforming a mass-market container into a medium of artistic expression.
The celebratory bottle will be distributed at trade fairs, events, and official initiatives, becoming a true “diffused work of art.” The projects by the 30 finalist artists will remain on display in a collective exhibition curated by ArtàPorter.
