Greyparrot (UK), a leader in artificial intelligence for waste management, has announced a strategic collaboration with Kenvue, a leading U.S. consumer health company.
By leveraging Greyparrot’s Deepnest platform, Kenvue will transition from theoretical "design-for-recycling" models to evidence-based data derived from real-world recycling environments. This partnership is aimed at empowering to validate the performance of its iconic brand packaging inside commercial-scale sorting facilities.
Deepnest provides Kenvue with a digital twin of real-world recycling systems utilizing AI-driven recognition to:
- Quantify Sortation and Processability Performance: Capture real-world data on how products behave in operational recycling facilities across the U.K. and U.S.
- Identify Design Optimization: Pinpoint how specific components, such as pumps or labels, impact detection and recovery rates.
- Model "What-If" Scenarios: Forecast the financial impact of EPR on design changes such as adjusting translucency or switching material types before physical prototypes are manufactured.
Kenvue joins an elite ecosystem of industry leaders utilizing Greyparrot technology, including L’Oréal Groupe, Unilever, McDonald’s, and more.
Our partnership with Greyparrot and the integration of Deepnest represents a fundamental shift in how we approach sustainable packaging. AI-driven waste intelligence allows us to go beyond simple tracking and into advanced scenario modeling, helping us identify the most impactful design changes and implement innovative solutions across our global portfolio faster and more cost-effectively than ever before – said David Lickstein, Global Head, Packaging Innovation, Sustainability, and Experience, Kenvue
Circular packaging is no longer an aspiration, it is fast becoming the standard. We’re proud to partner with Kenvue to turn design intent into measurable impact, helping set a new benchmark for how the industry designs, measures and delivers circularity – added Ambarish Mitra, Co-founder, Greyparrot.
