McGarlet, an Italian company that imports and distributes exotic and out-of-season fruit, decided to repackage its products in lighter and more sustainable packaging. Part of the company's research process focused on identifying and analysing those stages of the packaging process where changes could be made to reduce material. This led to the possibility of marketing the products in bulk, particularly those in the Ready to Eat range, designed to meet the needs of consumers looking for a product that is ripe at the right time and ready to eat.