Labels for sustainability, digitalization and premiumization

CCL Label will be showcasing its latest innovations at Drinktec, with a focus on labels and sleeve solutions that support recycling and reuse of packaging looking to a circular economy, intelligent label solutions and premium labels which stand out on the sales shelves.

Holistic label solutions
It’s all about recycling and a lower carbon footprint. With the “Sustainable Label Family” CCL has created a specifically engineered product range that covers all needs of brands that want to boost their recycling rates, no matter if they are looking to reduce, reuse, recycle or even support the recycling of the primary packaging.

For successful PET recycling CCL offers EcoFloat shrink sleeves, EcoStream pressure-sensitive labels and Stretch Sleeve solutions that are floatable and detach automatically from the PET bottle in the sorting and recycling facility. This enables a very high quality and quantity yield that is the basis for bottle-to-bottle recycling, closing the packaging loop.

The showcase will include all the Sustainable Product Family that ranges from bio-based to floatable materials, wash-off solutions to ultra-thin sleeves with low carbon footprint. Next to labels that were engineered for PET recycling, CCL also will have solutions for HDPE and PP containers on display as well as labels with special functionalities which support returnable glass and refPET bottle schemes as well as deposit schemes.

Intelligent Label Solutions for the future of recycling
Smart labeling technology can also be used to tackle the sorting and recycling challenges - by using digital watermarks on the packaging that are invisible to the eye but give the packaging a digital passport.

This digital passport can be detected in the sorting facilities, therefore the package is sorted into the right recycling stream.

As licensed partners of the Digimarc technology and members of the HolyGrail 2.0 consortium, CCL contributes to driving smart sortation on a large scale across the whole value chain.