The Sweden company Yangi, which pioneers dry forming technology and next-generation fibre-based solutions, and Holmen Iggesund, a premium paperboard company for purposeful solutions, have entered into an agreement to explore opportunities with a new type of sustainable packaging material. They are inviting other brands to join them in investigating the possibilities of biobased and renewable packaging for the cosmetic and beauty industry.
Consumers are increasingly holding brands accountable to deliver on their sustainability promises and are, now more than ever, making purchase decisions based on its environmental impact. Choosing the right materials for packaging is an effective way for brands to reduce climate impact but providing high-quality packaging to consumers is an ongoing journey which presents many opportunities as well as challenges. Innovation through collaboration can help pave the way to a more sustainable future, and so, Yangi and Holmen Iggesund are looking beyond the horizon and joining forces to explore innovative sustainable packaging solutions.
The collaboration will focus on replacing rigid plastics with alternative renewable materials for beauty and cosmetics packaging such as refills, inserts, testers, and other types of applications within the segment.
Yangi will make available its ground-breaking dry forming technology and commit additional R&D resources to further develop current and future solutions for packaging producers and brands.
Anna Altner, Yangi founder stated:
Delivering sustainable solutions which eliminate fossil fuels and reduce the carbon footprint of a brand's packaging can make or break brand loyalty. Our dry forming technology offers a unique possibility to move into more resource and cost-efficient renewable and recyclable packaging. The collaboration enables a stronger offer, connecting the packaging value chain from raw material to final packaging.
Hein van den Reek, director Future Packaging at Holmen Iggesund declared:
There’s a real sense of urgency to make packaging ever more sustainable and purposeful, and at Holmen Iggesund we see the benefits of working with others to solve challenges faster. The collaboration is aimed at helping beauty and cosmetics brands deliver what their customers are demanding, sustainable packaging.
The collaboration was initiated and will be facilitated by FutureLab & Partners, a tech accelerator company which enables the shift from non-renewable materials to renewable ones through collaborative development projects with cosmetics and beauty brands.
