French suncare brand Hei Poa, renowned for its Monoi-enriched formulations from Tahiti, has found the perfect packaging solution for its new sun stick through collaboration with Quadpack. For its first facial stick, Hei Poa opted for the Infinite Panstick, a refillable packaging that combines aesthetics, functionality, and sustainability. The Stick Solaire Visage SPF50+ is now packaged in a practical 15g stick.
A Targeted Search for an Innovative Stick
According to Laura Emery, Product Manager at Hei Poa, the team was searching for packaging that met sustainability and functionality criteria. “We were looking for a sustainable package for our new SPF50+ Sun Stick,” Emery explained. “Quadpack presented several solutions that inspired us, and in the end, we chose the Infinite Panstick, which met most of our criteria: it’s refillable, made from recycled plastic, features four-colour printing, and has an ideal diameter.”
The Infinite Panstick stands out with its 21.3mm diameter – smaller than the market standard – allowing for precise application on targeted areas such as the nose, lips, and ears. To further reduce environmental impact, the pack is made from monomaterial PP with 50% post-consumer recycled (PCR) plastic, enhancing recyclability. Hei Poa has also introduced a refillable option: the Eco-recharge Stick Solaire Visage SPF50+, available at a reduced cost, thereby encouraging refill practices among consumers.
Attention to detail
Quadpack managed to optimise the production process. The company began moulding the components while the artwork was still being validated. Once approved, particular attention was given to the packaging decoration. Heat transfer printing was used for its creative flexibility in applying Hei Poa’s vibrant graphics, ensuring a visually appealing and high-quality appearance. The same level of care was applied to the decoration of the refill, to ensure it did not appear as a lesser version of the full pack.
Laura Emery emphasised the importance of aesthetics for the brand: “For Hei Poa, aesthetics are crucial. We aim to offer our consumers an ‘everyday escape’. The packaging is very satisfying, and the high-quality decoration meets our expectations. Consumers greatly appreciate the stick: it’s practical, visually pleasing, and more ecological.”
The new Stick Solaire Visage SPF50+ from Hei Poa is a perfect example of how design, sustainability, and functionality can harmoniously integrate. Thanks to the collaboration with Quadpack and the use of the Infinite Panstick, Hei Poa has created a product that not only protects the skin from the sun’s rays but also addresses the growing demand for eco-friendly packaging, without compromising on aesthetics or ease of use. Positive feedback from consumers confirms the success of this choice.
