by Giampiero Zazzaro
Chanel has just launched an innovative and eco-responsible approach to beauty combining skincare, makeup and a fragrance mist: N°1 de Chanel.
Its formulas honor ingredients of natural origin that are renewable and have reduced environmental impact. They contain up to 97% ingredients of natural origin without compromising effectiveness, safety or sensory quality. The eco-design packaging includes sustainable Sulapac material, and faithful to the House of Chanel’s exacting standards, every detail was considered.
The full range of packaging for the N° 1 de Chanel is eco-designed and includes lids that contain bio-based materials. They are the result of a collaboration that began in 2018 between the Chanel Fragrance and Beauty Packaging Innovation Department and Finnish material innovation start-up Sulapac.
Piia Peltola Sulapac’s R&D Manager stated: “It has been fascinating to see up-close this level of devotion to the brand feel and its environmental impact. Our first big task was to innovate a bio-based material that contains by-product camelia seed shells whilst making it resistant to heat and moisture. It was just a concept idea when we started. Camelia is inherently hydrophilic material, meaning it absorbs water strongly. Solving this was a great accomplishment from us, and the first time we have incorporated such ingredient in our packaging material in a bespoke way.
