Avery Dennison, American producer of sustainable label materials, have introduced 3 white, uncoated papers made from 100% recycled fibers.
In this regard, industry regulations, company environmental policies, and consumer demands all contribute to the rising need of sustainable label and packaging solutions.
The company offer a portfolio of papers, films, and liners made from recycled content which can help businesses to reach their sustainability targets.
For an attainable approach to sustainable packaging, brands and converters need access to a diverse range of label solutions which align with the application needs of different products, such as high-volume printing and premium textures.
The American company have invested in recycled materials with a broad range of structure, thickness, and pattern complexity to ensure companies a sustainable label solution that fits their product positioning.
These three new white solutions, made with 100% recycled fibres are uncoated wood-free papers, and offer a similar look, feel, and performance as conventional alternatives and all feature wet strength treatment.
These new papers are especially suited for wine, spirits, craft beer, premium food and beverage, and cosmetics.
They are:
- rNaturel Touch Craft - Thick paper with a cotton-like texture for a craft, traditional look
- rNoble Blanc - Matt paper with a felt marked finish that’s excellent for high volume printing
- rSable Blanc - Smooth, matt paper that’s excellent for high volume printing
Furthermore, combining the new recycled fiber papers with other sustainable solutions realized by Avery Dennison can further improve a product’s eco-credentials. Semi-gloss rMC paper is an efficient option for back labels and is made from 100% recycled fibers. Labels which require a strong ice bucket performance can use rPLUS underlaminate, made with 70% post-consumer recyclate, to make complex construction as sustainable as possible.
Liner waste can be reduced by using rPET liners, made from 30% recycled materials, and by taking part in Avery Dennison’s label-liner recycling program, AD Circular.
